ActionFit, owned by Playcore, Inc, came to me to design a new catalog. In the process, I noticed that the existing logo was very dated. On my own, I designed a logo I deemed was more fitting for the audience, to the delight of the client, who purchased it from me.
Next, the catalog was completely reordered, and redesigned, including new icons throughout, a new color palette, updated font styles. and the headline on the front cover.
This was the first of three catalogs I designed for this company during that year.