Branding - Southeast Lineman Training Center
SLTC never really had a brand, but had been in business for 10 years when I got the account. They actually approached me in Oct, 2010, for a catalog, but on the first meeting on their campus I quickly realized they were at a place where they really needed to brand and position themselves in the market. We started with a branding exercise, which gave me a great start into understanding the personality of the brand. Over the next 4 years, the brand went became the industry leader with many schools (including the former leader) scrambling to try to emulate or flat out copy the SLTC style. Their classrooms went from sometimes full to a backlog of a year or more, with nearly double to students by 2015. By then, SLTC had added an extension campus with 3 more pole circles, and specialty training. Their growth went so well, that by the end of 2014, they had to hire a full-time graphic designer, for which I was not available. Over the course of the next two years, all design projects were moved to the in-house department and my services were no longer needed. This remains one of my favorite clients - motivated by doing things right and not afraid to spend the money to do that. The results speak for themselves!