School Catalog - SLTC 2015-2016

Designing the same catalog - for education, or otherwise can be a challenge when much of the content doesn't change, but the company or institution wants a fresh look. Changing the orientation proved to be a great way to completely change the look, forcing me to change layouts to some degree. The covers were designed by someone else, now on staff, so I didn't include them. Upon seeing the proof of the new catalog, the SLTC Operations Manager said, "I don't know how it's possible, but this catalog is even better than the other ones!" Mission accomplished!

Education Catalog - Southeast Lineman Training Center. A new catalog (3rd in the series) meant changing things up a bit this time. I decided to change the orientation, the palette, the fonts, and bring in some new textures and different typography treatments.

Education Catalog - Southeast Lineman Training Center. With a new photographer on staff, we were able to capture some better images on campus.

Education Catalog - Southeast Lineman Training Center. Very few of the tools were kept from the first two catalogs. The only one that remains (besides those on the tools page) is this old tool belt.

Education Catalog - Southeast Lineman Training Center. Handwritten elements, along with images of other branded SLTC gear and collateral appear in the catalog now, like the t-shirt in the background of the left-hand page, and the pole-like tubes sent to students who were accepted into the program. The tubes contain branded documents, a t-shirt and other gear.

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