SLTC rebranding
I was called in to SLTC to design a catalog, but in my first conversation with the school's operations manager, it was obvious to me that the now 10-year old training facility was really needing a facelift and a unique identify. After doing a branding exercise and research, we decided on a personality for this brand and commenced application of it to all the school's many facets, including catalogs, brochures, training manuals, website, trade show booth, and even environmental graphics. The goal of the rebranding was to give SLTC a unique "face" in the industry while broadening their already stellar reputation.